Hey August Co — before / after flow
Structural comparison: current friction points vs. proposed fixes, each traced to a real measurement
Current — what heyaugustco.com does today
Homepage hero
H1 = logo only, no headline
4 photo tiles
Inconsistent photo quality
Product page
No UPF/material claim
Social proof
1 review on sampled PDP
Single CTA everywhere
"Add to Cart" = only label, site-wide
Zero structured data
0 JSON-LD blocks site-wide
10.9s mobile LCP
4x Google's "good" threshold
Result: 49/100 — real photography, no reason to act now
Proposed — the redesign concept
Real headline hero
"Caps built for the whole crew"
Explore surface
Shop-by-adventure category tiles
Compare surface
Grid w/ price + rating + badges
Real material claim
Verified spec, not vague copy
Distinct CTA labels
Shop best sellers / See material story
Product schema added
Real JSON-LD per product
Real review counts surfaced
On grid AND product page
Goal: same warmth, an actual reason to buy today
Every node above is measured, not asserted — see AUDIT-DATA.md and SCORECARD.md
for the source of each figure (Lighthouse, direct DOM scan, sitemap crawl).