A family of four wearing Hey August Co caps and beanies, laughing together indoors

Female-founded · Made for real outdoor kids

Caps built for the whole crew.

Adjustable fit that survives a real beach day, built for the whole family — sized infant through adult. [UPF/water-resistance claims in this section are illustrative concept copy — see note below.]

[Illustrative] ★★★★★ Loved by families outdoors [Illustrative] Free shipping over $60 [Illustrative] Free size exchanges
[?]Sun protection claim — TBD
4 sizesInfant to adult
Female‑foundedSmall team, Idaho
[?]Shipping/exchange policy — TBD

Explore

Shop by adventure.

Four categories, one job each — find the piece that matches what your kid's actually doing this weekend.

Compare

Best sellers this season.

All Infant Toddler Youth Adult
Best seller [illustrative] Splash-proof five-panel hat in sunshine yellow

Splash-Proof 5-Panel — Sunshine

$30.00 [real review count from Judge.me]
Hey August product flat lay, sunshine yellow cap

Splash-Proof 5-Panel — Breeze

$30.00 [real review count from Judge.me]
New Kid wearing a Hey August cap on the beach giving a thumbs up

Splash-Proof 5-Panel — Desert

$30.00 [real review count from Judge.me]
Kid wearing checkerboard socks on a playground slide

Adventure Socks — Checker

$16.00 [real review count from Judge.me]

⚠ Prices shown are real (pulled from the live product page). Badges, UPF callouts, and review counts are illustrative placeholders — replace with real Judge.me data before publishing.

The one thing that actually matters

UPF 50+ isn't a marketing word here. It's the whole point.

  • 1UPF 50+ rated fabric blocks 98% of UV rays — tested, not assumed, on every cap and hat we sell.
  • 2Water-resistant nylon shell survives splash play, sweat, and the inevitable drop in the sand.
  • 3Adjustable Velcro back on every size — infant through adult — so it actually fits through a growth spurt.
  • 4Machine washable — because kids' gear has to survive real life, not just look good in one photo.

⚠ ILLUSTRATIVE CONCEPT — UPF rating, wash care, and the specific claims above are NOT confirmed. This section demonstrates how a real, verified material claim should be presented — the client must confirm actual UPF/SPF test results (if any exist) before any of this copy is real. If no UPF testing exists, this section should not ship in this form.

Child at the beach wearing a UPF-rated Hey August cap

From real families

What parents actually say.

Illustrative review copy — placeholder until real customer reviews are imported/expanded from Judge.me. Do not publish without real attributed quotes.

★★★★★

"[Placeholder] My son wears his five-panel every single day of summer camp — held up through mud, water, and a very determined dog."

— Illustrative quoteVerified buyer
★★★★★

"[Placeholder] Finally a sun hat my toddler doesn't rip off in the car seat. The chin strap actually works."

— Illustrative quoteVerified buyer
★★★★★

"[Placeholder] Ordered matching beanies for the whole family — the quality is way beyond what I expected at this price."

— Illustrative quoteVerified buyer
Child at the beach wearing Hey August gear

Our story

From the moment I found out we were having a boy, I made it my mission to collect caps for him.

During that time, I quickly realized there weren't a lot of options out there that fit our style. Within the first year of having our son August, I started envisioning our own brand where we could create the caps we were always looking for. That's when our little journey of Hey August Co began.

Our mission is to provide high-quality, functional products that inspire our tiny customers to get outside and explore in style — whether you're hitting the waves or the slopes.

— The Hey August Co family

⚠ Real copy, condensed from the live about-us page (heyaugustco.com/pages/about-us). Not fabricated — but the client should confirm before this exact phrasing ships.

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