A family of four wearing Hey August Co caps and beanies, laughing together indoors

Female-founded · Made for real outdoor kids

Caps built for the whole crew.

Adjustable fit that survives a real beach day, built for the whole family — sized infant through adult. [UPF/water-resistance claims in this section are illustrative concept copy — see note below.]

[Illustrative] ★★★★★ Loved by families outdoors [Illustrative] Free shipping over $60 [Illustrative] Free size exchanges
[?]Sun protection claim — TBD
4 sizesInfant to adult
Female‑foundedSmall team, Idaho
[?]Shipping/exchange policy — TBD

Explore

Shop by adventure.

Four categories, one job each — find the piece that matches what your kid's actually doing this weekend.

Compare

Best sellers this season.

All Infant Toddler Youth Adult
Five-panel cap in Sunshine yellow

Five-Panel Cap in Sunshine

$30.00 ★ 1 review
Hey August product flat lay, sunshine yellow cap

Five-Panel Cap in Sage

$30.00 ★ 1 review
Kid wearing a Hey August cap on the beach giving a thumbs up

Five-Panel Cap in High Desert

$30.00 ★ 1 review
Kid wearing checkerboard socks on a playground slide

Kids Check Socks (+3 colors)

$14.00 no reviews yet

Names, prices and review counts are real, read from the live store on 7 Oct 2026. The UPF section below is still illustrative.

The one thing that actually matters

UPF 50+ isn't a marketing word here. It's the whole point.

  • 1UPF 50+ rated fabric blocks 98% of UV rays — tested, not assumed, on every cap and hat we sell.
  • 2Water-resistant nylon shell survives splash play, sweat, and the inevitable drop in the sand.
  • 3Adjustable Velcro back on every size — infant through adult — so it actually fits through a growth spurt.
  • 4Machine washable — because kids' gear has to survive real life, not just look good in one photo.

⚠ ILLUSTRATIVE CONCEPT — UPF rating, wash care, and the specific claims above are NOT confirmed. This section demonstrates how a real, verified material claim should be presented — the client must confirm actual UPF/SPF test results (if any exist) before any of this copy is real. If no UPF testing exists, this section should not ship in this form.

Child at the beach wearing a UPF-rated Hey August cap

From real families

What parents actually say.

Both quotes are already on the live homepage under “Customer Love”, copied word for word and credited as they are there. Across the store, Judge.me shows 8 reviews on 7 of 46 products.

★★★★★

“I am in love with these hats - the quality, the colors, the vibes!! My customers really enjoy them as well. I will definitely be ordering more! Thanks for the wonderful experience.”

— Gray R.from heyaugustco.com
★★★★★

“Your beanies have been so loved by our community! We can't wait for the new colors and to try your caps in spring as well.”

— Owner of EcoBambinofrom heyaugustco.com
Child at the beach wearing Hey August gear

Our story

From the moment I found out we were having a boy, I made it my mission to collect caps for him.

During that time, I quickly realized there weren't a lot of options out there that fit our style. Within the first year of having our son August, I started envisioning our own brand where we could create the caps we were always looking for. That's when our little journey of Hey August Co began.

Our mission is to provide high-quality, functional products that inspire our tiny customers to get outside and explore in style — whether you're hitting the waves or the slopes.

— The Hey August Co family

⚠ Real copy, condensed from the live about-us page (heyaugustco.com/pages/about-us). Not fabricated — but the client should confirm before this exact phrasing ships.

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